Ware Town Council

Serving the Local Community

Christmas in Ware 2021

Ware Bear Trail

Ware Bear is back this year to make our town centre a bit brighter and festive, he is sure to put a smile on the faces of young and old alike. He also has his own FREE family trail, a pawfect way to spend some time with the family! There are 17 bears hiding (on posters) in shop windows. Hunt them all down and take your completed map to our prize collection points to collect a small bear treat and a free ‘Love Your High Street’ reusable cotton tote bag. See the map for all the details. The trail runs until 2nd January 2022.

Click to download trail map

Pick up a copy of the map at businesses displaying one of the Ware Bear posters (see a list below) or at Ware Library or Click here to download a copy

Pick up a map (& spot Ware Bear on a poster) at these places:

1*Elliot Heath Estate Agents7 Star Street, SG12 7AA
2Brick Lane Bagel Co16 Riverside House, Amwell End, SG12 9HP
3Bridge Carpets & Flooring3-5 Bridge Foot, SG12 9BS
4Milady Tea & Coffee Lounge12 High Street, SG12 9BX
5Mind Charity Shop42 High St, SG12 9BY
6Aaccess Locksmiths33 High Street, SG12 9BA
7Crates of Wool8a East St, SG12 9HJ
8Hertfordshire Display Print & Copy Centre51 High Street, SG12 9BA
9Saffron Building Society57 High Street, SG12 9AD
10Keith Ian Estate Agents70 – 72 High Street, SG12 9AT
11The Book Nook65 High Street, SG12 9AD
12Sugar & Scoop76-78 High St, SG12 9AT
13Ware Centre Of Dental Excellence23-24 Tudor Square, West Street, SG12 9XF
14Travis Perkins35 Baldock Street, SG12 9DN
15Winters & Co Solicitors3 Baldock St, SG12 9DH
16Re-Ware Fashion Agency116 High St, SG12 9AP
17*Ware Library87 High St, SG12 9AD
*collect your prize from here when you have completed the trail

The Ware Bear Trail Prize Draw Additional T&C’s

Ware Bear Trail prize draw additional terms and conditions

  1. Prizes are subject to availability.
  2. The trail runs until Sunday, 2nd January 2022.
  3. No purchase is necessary.
  4. Events may occur that render the awarding of prizes impossible due to reasons beyond the control of the Promoter, and accordingly the Promoter may at its absolute discretion vary or amend the prizes and the entrant agrees that no liability shall attach to the Promoter as a result thereof.
  5. English law applies, and the exclusive jurisdiction of the English Courts shall prevail.


The Ware Bear Trail is brought to you by Ware Town Council, Ware in Bloom & Ware Dickensian Committee.

Christmas in Ware 2021

Ware’s annual Dickensian Festival is not returning until December 2022, in the meantime we have set about making the town centre an even more beautiful and festive place to enjoy this year.

Back by popular demand is Ware Bear to light up the High Street with his sparkly red waistcoat and giant Santa hat. He featured in many a selfie last year with young and old alike. We’re upping our illumination game in 2021 with more bright features including cross street displays high above the streets and festoon lighting in surrounding areas. The Museum & Tudor Square trees will be lit up as will the Priory facade and to top the festive display off, Ware’s traditional, colourful lantern lights will also line the town centre.

The Town Centre Partnership and Ware in Bloom are delivering more cheer by wrapping the town’s flower planters in Christmas bows with solar lights, each sponsored by a different business. The extra illuminations help make Ware an even more welcoming place to eat, drink, shop and enjoy.

Giving families another ‘pawfect’ reason to visit is the Ware Bear Trail from 27th November until 2nd January. Ware is going on a bear hunt as participants follow the trail map to spot the bears hiding in shop windows.  Track them all down for a chance to win a prize and pick up a treat. Free trail maps will be available from the town centre and the town council website.

Ware has a fine history and reputation when it comes to food and drink. With 45 restaurants, cafes, and eateries there’s Christmas fare for every taste, not to mention our 15 pubs and bars meaning a drop of festive cheer is never far away!

To top it off, don’t forget Ware Town Council’s Christmas carol concert with Ware Brass on Sunday, 19th December at The Priory at 3pm.