Ware Town Council

Serving the Local Community


Press Release –

10th December 2020

Town centre initiatives bring festive cheer to Ware

With Christmas being different this year, Ware Town Council set about making the town centre an even more beautiful and festive place to enjoy.

The arrival of an illuminated 10-feet tall Christmas teddy, affectionately named Ware Bear, lights up the High Street with his twinkly red waistcoat and giant Santa hat. He has proved a hit with young and old alike stopping by him for a socially distanced hug and photo. Ware Bear is in residence outside Boots the Chemist until January.

As Ware’s Dickensian Evening had to be cancelled this year, their dedicated committee, along with the Ware in Bloom team took the opportunity to instead bring some cheer to the streets by wrapping the town’s flower planters in a Christmas bow with each sponsored by a different business. Gleaming solar trees also adorn the Tudor Square lamp posts and festive lighting and decorations on the bridge welcome visitors as they arrive into Ware. Large banners throughout the town warmly invite everyone to shop safe and shop local. The work of the Secret Society of Hertford Crafters is also on display as Ware’s post boxes have been ‘yarn-bombed’ with the theme of the 12 Days of Christmas. To top the festive display off, Ware’s traditional, colourful lantern lights also line the town centre streets.

Giving families another ‘pawfect’ reason to come to town is the Ware Bear Trail. Ware is going on a bear hunt as trail participants follow the trail map to spot the 15 bears hiding on posters in shop windows.  Those who track them all down have the chance to win a £50 voucher to spend in their favourite Ware business. All the details are on the trail map which can be collected from most of the businesses displaying the poster, from Ware Library or by downloading a copy at www.waretowncouncil.gov.uk/warebear/. The trail and prize draw runs until 03/01/21.

Visitors to the town who take a stroll through the Priory grounds are also bound to spot the bonus bear hiding in the bushes near Fletcher’s Lea. The Priory is proud to host a fabulous Lego display by Darren from Master Builders Parties. The exhibit features a complete Christmas town and street scene with highlights including a ginger bread house and animated carousel, plus a Polar Express type steam train that circles the whole town. The brick display can be viewed through the windows of the conservatory at the rear of the Priory building.

Ware’s shops, businesses and excellent range of places to eat and drink are back open and ready for business.

Councillor Alexander Curtis, Mayor of Ware commented that “Ware Town Council has funded and organised some fantastic initiatives to help encourage residents to support our local town centre in this important season. Where you shop matters, so please shop local in Ware this Christmas!”. Councillor Jonathan Kaye from Christchurch Ward that covers most of the town centre added, “Whatever you need for Christmas, I’m sure our independent shops and supermarkets will give you lots of ideas.”